Email Design & Digital Strategy

Email is a crowded space, so my goal is always to create something that actually earns its place in a user’s inbox. This collection shows how I balance high-end art direction with the technical side of click-through rates and conversion.

IMG_8647.JPG
Hydro-Flask---06.14.20_Downshift.gif
B7F378C3-E76D-4202-B457-5236213B1231.GIF
blenders - 7.29 social push_v2.JPG
SMITH---12.07.21_EMBARK_LAUNCH_02.GIF
Once-Upon-a-Farm-_-JUN-_-2025.06.20-First-Day-of-Summer-(Non-Subs)-_01.GIF
Screenshot 2026-02-03 at 11.51.45 PM.png
Hydro-Flask---06.29.20_Campground-Companions_02.gif
19D4E5C1-ACAB-414C-B6AB-DB975309D8AD.GIF
IMG_7560.GIF
NEW! Intro to Tiers (Enthusiast).jpg
AC869B54-6DD7-40FC-A742-5208A386F46B.GIF
Once Upon a Farm | MAY | 2025.05.23 Unofficial Start of Summer_01.JPEG
DCE87F17-6CC0-4542-8BA6-8E0FC477B1F4.GIF
954BAA07-DF85-4AE5-9048-7DC68C726152.GIF
IMG_9547.JPG
12.11 EMAIL _ Natalie.png
hydro flask - 12.07.19 short sale last chance.JPG
ivory-ella---02.25.19-spring-is-coming.GIF
7AAC5C09-375D-4FD3-8D18-49F4F8A86D7F.GIF
moon-magic---09.14.19-full-moon-sale.GIF
homesick---11.23.20_dunkin_v1_01.GIF
prive-revaux---11.24.19_thehighlight.GIF
venus-et-fleur---09.18.20_home-elegance-all-year-long.GIF
vitality-extracts---03.30.21_helichrysum.GIF
venus-et-fleur---10.28.19_launch--susan-miller-zodiac-boxes_v2_02.GIF
Once-Upon-a-Farm-_-MAY-_-2025.05.21-Nutritious-Snacks-Roll-‘Round-and-‘Round_01.GIF
E46253A7-BEAB-44C4-BDB6-49EF64B09369.GIF
homesick---12.01.20_cyber-monday-sale.GIF
hydro-flask---08.14.19---lunch-bag-&-grocery-tote-#2 2.GIF
9F3618CA-B65C-4CCB-856E-97E53FC949E9.GIF
Screenshot 2026-02-03 at 11.51.16 PM.png
cuddle+kind---reengagement-series_nonengaged_t2_february.GIF
Screenshot 2026-02-03 at 10.41.30 PM.png
2A87AECB-F68F-4907-A262-E6F4C459C1D4.GIF
IMG_3317.PNG
829891C1-3078-481D-9A78-3F1DC7DE6FE2.GIF
diff---07.21.18-color-story---tortoise-v2.GIF
grubhub-(p)---gh_leg_120618_flash$10_a.GIF
IMG_7733.GIF
heat-free-hair---2018.09.25_eve-intro.GIF
IMG_0242.JPG
Screenshot 2026-02-04 at 4.58.28 AM.png
Homesick---05.22.20_MDW_USA_03.gif
moon-magic---03.15.20_st-patricks-day.GIF
hydro-flask----07.29.20_myhydro.GIF
Ivory-Ella---11.30.18-Month-Wrap-Up_02 copy.gif
prive-revaux---09.27.18_faceshapes.GIF
IMG_3318.JPG
IMG_7804.JPG
Once Upon a Farm | DEC | 2024.12.16 Tis the Season for Snacking [EMAIL]_01.JPEG
RoC_Skincare_2-21-25_Filler_Inspired_Skincare_01.JPEG
vitality-extracts---03.17.21_st-patricks-day.GIF
moon-magic----8.20.2020---retiring-styles.GIF
Screenshot 2026-02-20 at 9.47.13 PM.png
Screenshot 2026-02-20 at 9.47.37 PM.png
Screenshot 2026-02-20 at 9.48.12 PM.png
Screenshot 2026-02-20 at 9.48.42 PM.png
Screenshot 2026-02-20 at 9.47.53 PM.png
yumble - cart lead message_email3.JPG
homesick---07.03.20_coasttocoast.GIF
homesick---12.01.GIF
homesick---12.02.19_cybermonday.GIF
homesick---12.03.19_cybermondayext.GIF
homesick---welcome_email_4.GIF
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